About Us

Hi, we are a team of software developers on a mission to reduce plastic pollution worldwide.

We believe recycling is part of the solution—but not the solution. Our idea is simple: the less plastic we buy and use, the less pollution we create—and, according to recent research, the healthier we can be.

Instead of relying only on bans and restrictions, we focus on making low-plastic and plastic-free products more mainstream, accessible, and appealing to everyone.

You might wonder why we call ourselves 'Less Plastic' instead of 'Plastic Free' or 'No Plastic.' The reason is simple: strict rules are difficult to maintain in the long term. For the average person, completely eliminating plastic is nearly impossible. It is present in almost everything—from electronic devices and packaging to cookware and children's toys—and in many cases, there are no viable alternatives yet.

That's why our approach is practical and scalable. We aim to bring together a wide range of low-plastic and plastic-free products from different manufacturers and introduce a transparent rating system that shows how much plastic each product contains. This empowers people to make informed choices and gradually reduce their plastic footprint—without unrealistic expectations.

Our goal is to make choosing less plastic the easiest and most natural option.